Session: State of the Gaming Industry
summary
2025 posts a record 52 billion downloads across Apple Google Steam Xbox and PlayStation and mobile app stores generate about $82 billion while Steam tops $12 billion with ~20,000 new PC games; mobile downloads fall 6–8% as live ops dominate—average mobile top title runs over 30 events per month and 12% of events are brand new; advertisers spend over $12 billion on video ads with rewarded video up ~15%, puzzles driving the heaviest ad spend despite weaker retention.
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chapters (17)
- 0:00Gaming trends 2026
- 1:10Record downloads revenue 2025
- 2:35Live service mobile downloads
- 3:39Mobile audience expansion
- 4:42Mobile launches decline PC thrives
- 5:47Game marketing spend challenges
- 7:31Geographic breakdown of mobile gaming performance
- 9:35Europe's gaming growth
- 11:00Mobile segments performance
- 12:48Top publishers and games
- 14:15Live ops in mobile gaming
- 15:20Casual gaming retention
- 16:43Ad spend vs revenue
- 18:29PC console dominance competition
- 19:57Top PC games indie rise
- 21:21IP success in PC console
- 22:03Conclusion outlook 2026
