Session: What’s Really Limiting Publisher Monetisation Today
summary
Claim: growing ad stacks and vendor-controlled auctions strip publishers of control, causing unexplained revenue swings and player harm. Evidence: SDKs, mediation layers, analytics and bidding systems each optimize their own metric, leading to failures like a competitor ad shown in-game or 90-second rewarded video that kills retention. Recommendation: require auditability to explain why a specific bidder won, add interfaces to control auction rules and choose partners that support publisher-led forecasting and rule-driven monetisation.
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