Fireside Chat: Money Talks - Listening To Buyer Signals
summary
SignalHub lets studios buy audiences built from real card spending via partners like Mastercard Factures and Equifax meanwhile running inside a privacy‑first data clean room that enforces GDPR/CCPA and a typical 10,000 minimum threshold. Studios can request people who spend $100–$1,000+ in app stores or millions on casinos slice by merchant or SKU activate those cohorts to Facebook Google DSPs and measure LTV in the MMP and use AI to expand lookalikes from seed players.
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chapters (15)
- 0:00SignalHub and buyer signals
- 1:31SignalHub platform
- 2:33Gaming studios and spending data
- 4:20Legal compliance and privacy
- 6:06Audience activation across ads
- 7:50Creatives with spending insights
- 8:54Gaming success stories
- 10:58Competitor and niche targeting
- 12:01Privacy thresholds and limits
- 13:25Global data expansion
- 15:12AI audience discovery
- 16:38User acquisition data control
- 16:59Cost and legal simplification
- 18:04Convincing legal teams
- 18:25Next steps and booth
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