Games marketing for the sophisticated buyer
summary
AppsFlyer reports: measured $300M of in‑app spend across 100M+ users and 30M purchase events, finding average revenue per user $0.61 overall versus $0.38 in gaming and yearly averages around $8.68 vs $6.17 for gaming; recommends instrumenting the AppsFlyer SDK, integrating cost data from Facebook/Twitter/Google, using OneLink deep links, setting up rich in‑app events and using retention/cohort reports, running TV attribution and Shazam tagging, and consulting ad‑network rankings (Facebook ~40% of installs); pricing charges pennies per non‑organic tracked install.
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chapters (17)
- 0:00Intro
- 0:48Mobile gaming
- 1:28Gaming performance index
- 4:56Loyalty
- 5:08Media Partners
- 6:20Rich App Events
- 7:54Ad Network Power Rankings
- 8:48Android Rankings
- 9:21Upcoming reports
- 9:57Questions
- 10:25TV attribution
- 11:57Shazam integration
- 13:03How we make money
- 14:45What is an app
- 15:27Minimum media buy
- 18:35vanity URL
- 20:15mobile measurement
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