How World of Tanks and World of Warcraft went mobile
summary
Case studies show different paths: Hearthstone becomes a mobile hit by changing mechanics and monetization to suit short sessions and by creating a pent-up mobile market for CCGs, while World of Tanks ships largely unchanged as World of Tanks Blitz, maps controls to touchscreens, leverages heavy localized marketing and boasts 150 million registered users and more downloads on iPad than phones. Conservative ports can keep revenue models but risk alienating PC fans—Plants vs Zombies’ free-to-play shift and Dungeon Keeper’s mobile version both hurt the brand.
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chapters (11)
- 0:00Intro
- 0:36Mobile App Store
- 4:12The Challenge
- 7:25Examples
- 8:30The Good
- 12:05The Bad
- 15:12The Ugly
- 15:50Establishing a Brand
- 17:32Twitter
- 21:45QScore
- 23:51Wrap up
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