Trends in Asian mobile game market
summary
Korea and China favor competitive, often pay-to-win systems that drive massive top-line revenue (examples: top Korean titles can hit a million dollars a day and Netmarble exceeded $1 billion), while Japan prefers collaborative mechanics and limits large downloads (many users reject >100MB). Android in China is fragmented across many SDKs and channels; new government approvals add friction. Southeast Asia is fast-growing but fragmented with lots of third‑party payments (some firms get ~50% off‑store). Practical advice: localize well, self-publish if aiming for top‑100, and don’t copy dominant local hits.
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chapters (13)
- 0:00Asian mobile game markets
- 1:20Meet the speaker and his expertise
- 2:23Competitive vs collaborative gaming
- 3:48eSports in mobile gaming
- 5:54Western devs in Asia
- 9:05Cultural differences in dev
- 11:58Success metrics in Asian games
- 15:50Localization for Asia
- 17:59Asian developers expanding globally
- 19:01China’s game regulations
- 21:50Southeast Asia growth
- 26:29Q&A: Game size & expectations
- 29:18Final advice for Asia