How your mobile game can succeed on a global scale

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" summary

IGG claims 300 million player accounts and 18 million MAU, built Castle Clash (15 languages) and Lords Mobile (16 languages) by investing in localized LiveOps, translation partners and occasional player-sourced localization; revenue moves to 80% mobile by 2013. Teams run 20+ live projects to spread risk, tie DevOps/ops/support tightly to developers, use reskins for MENA, and design UI so long German/Russian strings fit. China market tests can last three days vs Western eight months, and monetization tolerates a “bottomless wallet” design if localized carefully.

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" chapters (16)

1. 0:00Intro
2. 0:22Who is Andrew
3. 1:22Who are we
4. 2:17Our history
5. 3:15We are global
6. 4:25Canada
7. 5:06China
8. 7:13East meets West
9. 7:48Pros
10. 9:35Western devs
11. 10:28What have we learned
12. 11:10What have we done
13. 12:50Operational perspective
14. 14:41Summary
15. 16:05Questions
16. 17:17LiveOps