How to choose the right partner for your mobile game
summary
Choose partners who deliver concrete tools and reach: pick an engine that matches the team’s language and scale, pair with a publisher/ads/analytics partner that proves responsiveness, and recruit cofounders with complementary skills (hacker, hipster, hustler). Plan monetization and retention from day one—design rewarded ads as part of the loop, cohort placements, and run analytics to find the break point for extra ads. Build small and scalable server support for multiplayer and live ops, and always check support response and start monetization day one before committing.
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chapters (11)
- 0:00Introduction
- 2:43In-house vs partnering
- 5:11Audience and monetization
- 8:59Designing for monetization
- 12:08Partner traits
- 15:14Partner roles
- 18:02Balancing monetization
- 23:16Post-launch engagement
- 27:11Evaluating partners
- 30:40Support and value
- 31:24Takeaways and call to action
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