Panel: Indie to Empire: Growing Your Game Through New Monetisation Models
summary
Panel lays out concrete tactics: aim for rewarded video as first ad format, add interstitials for hyper‑casual and experiment with audio ads (AudioMob reports 1,000% higher engagement and raised $14M at $110M valuation). Use mediation and marketplace tools (Fyber, DSPs, Apptopia-style SDK spies), run A/B tests for incrementality, and expect to need >5k installs and >10k ad requests to get meaningful ad LTV/ROAS signals. Case study: ABC Runner passes 10M downloads — start with content, then iterate UA and monetization.
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