Superstar Session: Real Estate for Game Publishers: How to Monetise Your Virtual World
summary
Admix offers a drag-and-drop plug-and-play Unity/Unreal plugin that sells in-game placements to 100+ brands across ~400 games, backed by $25M new funding ( $37M total). It reports measures dwell time and visible area plus Integral Ad Science verification, uses contextual targeting (no personal data), and pays publishers typically 70% revenue share. Internal tests claim no impact on D1/D7/D28 retention and shows increased LTV; recent work includes billboard NFTs in Somnia Space with cloud9.
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chapters (16)
- 0:00Intro
- 2:40About Admix
- 5:28What is your monetization strategy
- 7:32How does it work
- 9:21What is real estate
- 11:25Viewability
- 13:38Viewability Algorithms
- 14:32Integration
- 15:58Extra Controls
- 18:09Income
- 18:36Case Studies
- 20:48New Business Models
- 23:13Wrap Up
- 23:58Examples
- 25:45Key takeaway
- 26:33Outro
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