~/talk

Let's Play! Introduction to gaming marketing

on YouTube 47m
Talkat Digital Marketing Europe 2022 · 2022-03-29..03-31· [creative-coding]

speaker

name:Piotr Bombol
links:none on file

resources

video:https://youtu.be/D5pKXidjKGs
slides:none on file

summary

Marketing claims: 3 billion monthly players and 1.4 billion monthly viewers with gaming watch time doubling on YouTube in two years; tools used: Fortnite Creative map, Twitch streams, Discord channels, CS:GO workshop maps and a physical prototype (Bud Light’s BL6 projector console). Case results: Milka’s virtual Easter hunt drove pan‑European engagement, Wendy’s earned top 1% Twitch visibility, Bud Light logged 186 million impressions, Airbud’s CS:GO map produced 700+ internship applications — four times prior volume.

AI-written summary · about

chapters (6)

  1. 0:00Gaming marketing intro
  2. 3:14Defining gaming marketing
  3. 11:57Five gaming traits
  4. 25:29Strategic gaming market
  5. 33:19Gaming marketing cases
  6. 43:54Q&A

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