How to Deliver Successful Facebook Ads After the Cookie Apocalypse/iOS Update
summary
Shows concrete fixes: implement the conversion API alongside the Meta Pixel, verify domain and set the aggregated event measurement priority properly, and expect data delays up to 72 hours. Reports claim ~85% iOS opt-out, example drops from 80% to 20% of traffic, cost-per-result spikes over 100–200%, and underreporting up to ~50%. Aim for ~50 conversions per week per ad set to exit learning, use native custom audiences and value lookalikes, and test local audiences — examples show scaling that worked.
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chapters (18)
- 0:00Facebook ads changes
- 1:46Cookie apocalypse and iOS update
- 10:04Privacy changes impact
- 15:33Facebook ads golden age?
- 16:58Essential tools now
- 20:47Meta Pixel limitations
- 23:21Conversion API setup
- 25:31Aggregated Event Measurement
- 28:41Optimization events
- 30:08Avoid micro audiences
- 31:53Conversions over clicks
- 32:5950 conversions per week
- 34:48Custom audiences use
- 36:56Diversified ad funnel
- 38:23Local audience testing
- 40:52Value-based look-alikes
- 41:35Automation and tools
- 43:00Key takeaways
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