Panel: How do we Prepare for the End of IDFA?
summary
Panel predicts publishers must implement SKAdNetwork now; expect ad revenue and eCPMs to fall widely — estimates range from 20% to 80% eCPM drop — and user-level retargeting disappears, shifting measurement to cohorts, conversion-value buckets and probabilistic models or incrementality testing. Immediate tactics: push contextual parameters, lean on creative and product improvements, treat retargeting as internal channels, and prepare for noisy attribution while ad fraud mostly persists. Hyper-casual pivots toward hybrid monetization.
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chapters (6)
- 0:00Start
- 4:24Intro
- 11:52Impacts of Idfa
- 15:12Does Google Care about Privacy
- 30:48Is It Going To Help You Track Users across Apps
- 48:13Who's the Biggest Loser
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