Superstar Session: Uncover Opportunities & Expand Your Portfolio by Understanding Gamer Preferences
summary
App Annie launches Game IQ (Sept) — a taxonomy-plus-tag system that labels apps by granular subgenres and in‑game features and powers publisher, country and feature-level analysis. Core claim: in H1 2020 strategy and RPG account for nearly half of global consumer spend; core games account for over half of time spent; hyper‑casual sees >5 billion downloads H1; casino spend grows ~40% YoY while US casino is ~22% of spend but ~4% of downloads. Findings call out gotcha loot boxes as the dominant core monetization and social features (chat, friend invites) as a lift for titles like Among Us.
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chapters (9)
- 0:00Session introduction
- 1:19Presenters overview
- 2:42Game IQ features
- 4:49Global gaming insights
- 8:19Regional gamer differences
- 15:19Top casual game success
- 18:47Portfolio expansion with data
- 21:13Summary
- 21:34Q&A
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