Superstar Session: How to Maximise the Game Economy With Ad Monetisation – Ron Thomas
summary
App Annie presents concrete tools and findings: App Annie Ascend ingests first‑party ad, IAP and mediation data into one schema and Game IQ provides genre tagging and benchmarks. Claim: weekday time‑spent and spend spike in H1 2020, new gamers inflate MAU; hyper‑casual downloads surge. Examples: Brain Out shows ~17 ad/analytics SDKs, Woodturning ~30. Monetisation tactics tested include delayed ad rewards (reward available after 6–12 hours), loot boxes, starter packs, subscriptions and hybrid monetization mixes by geo (Brazil, South Korea, Japan, US, UK).
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chapters (7)
- 0:00Intro
- 2:05Overview
- 8:58Gamer Preferences
- 12:24Geo Targeting
- 13:51Advertising
- 18:49Questions
- 24:34Future Trends
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