Global trends – Insights from 3 billion mobile gamers
summary
GameAnalytics presents a global benchmark of 60,000 games and 3 billion devices showing concrete numbers: median day‑1 retention ~25% while top performers hit ~40% and the bottom 15% sit below 10%; day‑7 median falls to ~5% with top games ~15%. Trivia/word games reach ~50% day‑1, casino and card games drive >30‑minute sessions, kids titles underperform. Top ARPDAU runs ~$0.15–$0.18 and top ARPU ~$20–$30; conversion peaks ~1–1.2% (a 0.7% lift explains ARPU gaps). Stickiness climbs from ~15% to ~20% and many genres mix IAP plus ad monetization.
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chapters (7)
- 0:00Intro
- 1:15Retention
- 5:15Median
- 9:03stickiness
- 12:26conversion
- 14:22strategy vs conversion
- 17:47overall takeaways
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