5 lessons from making London the games capital of the world
summary
Games London runs the London Games Festival and year‑round programs and since 2016 works with about 160 companies, matches around 100 with investors, and arranges over 2000 meetings, facilitating roughly £40 million in deals. Lessons: small catalogues and repeat releases beat chasing one hit; treat investor outreach as a marketing campaign; run pitch bootcamps (50% then secure investor conversations); always model video games tax relief (≈20% back) into budgets — that often changes investor decisions.
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chapters (9)
- 0:00Introduction to London Games Festival
- 1:50Common investor pitch challenges
- 3:23Pitching despite industry skepticism
- 5:08Portfolio approach to game success
- 6:38Cultivating investor relationships
- 7:22Improving your pitch deck
- 8:43Video games tax relief importance
- 10:32Games in modern culture
- 12:20Closing remarks and resources
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