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Growing pains – Moving from a handful of entrepreneurs to a company

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A clear playbook emerges: measure the real levers (DAU = new users × retention), track 100,000 new users every day as a success signal, and watch churn kill growth — one studio makes less money in December and realizes it must change. Teams publish 12 games in three years, only three internal, and learn to hire product leads, add live‑ops, and build publishing processes. A Finnish culture of sharing, a monthly “play one game” ritual, and 1 billion downloads show what works.

AI-written summary · about

  1. 0:00Company growth challenges
  2. 4:22Expectations versus reality
  3. 9:17Idealism meets reality
  4. 14:33Vision versus reactive decisions
  5. 20:51Corporate processes and happiness
  6. 26:10Professionalizing structures
  7. 31:29Scaling indie teams
  8. 34:20Control and responsibility balance
  9. 37:30Maintaining company soul
  10. 40:24Preserving independence
  11. 42:16Closing remarks
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