Up Your Engineering Game: Adopting Good Parts of Startup Culture-
summary
Company starts as a student project at Aalto and ships 51 games before the 52nd game becomes Angry Birds, proving persistence matters; team scales to ~850 people and treats marketing and branding as product responsibilities, not a separate department. Leadership builds psychological safety so engineers try and learn by doing, focusing on fan experience and clear product ownership. Sets an audacious goal—100 million downloads by March 2011—and hits it, showing aggressive targets plus execution can work.
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chapters (11)
- 0:00Introduction and welcome
- 1:05My entrepreneurial journey
- 6:31Rovio and Angry Birds story
- 11:12Learning by doing in startups
- 14:51Encouraging innovation and risk-taking
- 16:17Passion in product development
- 18:26Fans and fan experience focus
- 20:39Do what you love
- 21:45Ambitious goals and success
- 23:51Believe in the possible
- 25:17Closing and call to action
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