SpeedPanel: Ad monetisation takes over the world
summary
Panel claims ad monetisation now funds scalable user acquisition, crediting rewarded video for big eCPM gains and the rise of bid-based mediation. Studios report using ironSource/DeltaDNA/Firebase/MoPub and experimenting with user‑level segmentation to find “ad whales” and serve brand creative to non‑installers. One studio builds its own backend and sees 20% revenue uplift so far. Discussion highlights live examples (Good Job Games, Voodoo, Fun Run), tooling trade‑offs, and cautious optimism about bidding’s messy rollout.
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chapters (11)
- 0:00Introduction and panel setup
- 1:08Panelist introductions
- 3:15Ad monetization growth this year
- 4:20Using ad monetization for user acquisition
- 7:28Tools for ad monetization optimization
- 8:51User segmentation based on ad engagement
- 10:59Reactions to bid-based mediation
- 12:46Games excelling in ad monetization
- 15:15Balancing ad features across teams
- 17:54Advice for monetization newcomers
- 19:28Closing thoughts and summary
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