Publishing in Asian markets – The ‘how to’ discussion
summary
Asian markets are different countries not one market: China, Japan and Korea demand different monetization and genre fits, and localization plus a strong local publisher are essential. China’s approval freeze creates a backlog (about 6,000 games rejected vs ~8,000 licensed last year) and could delay launches for months. Japan still pays premium prices for hit titles and favors polished social mechanics. Co-develop or secure a reputable partner to handle licensing, marketing and copycat enforcement.
AI-written summary · about
chapters (12)
- 0:00Introduction and panelists
- 2:12Why Asian markets matter
- 5:40Differences across Asia
- 7:32China’s licensing freeze impact
- 12:47Localization and marketing strategies
- 16:34Risks of piracy and partnerships
- 21:31Co-developing games with Asian studios
- 24:03Trends in Asian mobile games
- 29:36Future of gaming experiences
- 33:34Audience Q&A on demographics
- 35:44Piracy and copycat challenges
- 36:49Closing remarks and thanks
related talks
36mPublishing in Asian Markets
25mHow to engage with Asian mobile publishers (Tencent, Gamevil, Nexon)
19mThe indies’ path to getting out into Asia
22mThe games industry scenario in China and the value a local publisher can provide
22mHow to get your western game published in Japan
59mThe modern days publishers, building a unique developer/publisher relationship
20mAnalysing the Japanese games market
01h 01mLearning by Landmines: Pitfalls & Strategies for Publishing