The games industry scenario in China and the value a local publisher can provide
summary
NetEase has over 6,000 developers and China counts roughly 600 million players with ~$3.2 billion mobile revenue last year, yet the market sees about 9,000 new titles in 2018 so competition is extreme. Steam reaches ~30 million Chinese accounts but Apple removed ~25,000 apps from China, showing platform access is fragile. A local publisher provides mandated approvals, access to dozens of Android stores, payment gateways and a universal Android SDK that unlocks native channels and marketing that some premium games (Overwatch, Hearthstone, PUBG variants) still monetize successfully.
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chapters (12)
- 0:00Introduction
- 3:35Opportunity in China
- 5:57Topgrossing games in China
- 7:04Global distribution
- 8:58PopG
- 13:25Hustle
- 15:20Freetoplay games
- 16:29Premium model games
- 18:00Android market
- 19:09Universal Android SDK
- 19:39Changing the game
- 21:23Conclusion
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