80% data, 20% luck – How to make profitable games in 2019
summary
Mobile games shift from hit-or-mush to measurable, sustained growth with concrete numbers: global iOS revenue grows ~30% 2016–2018 while share in top ten falls from 61% to 34%, and share in top 100 falls from 85% to ~? (mid‑tier revenues multiply 2–10x). Survival past six months rises from 40% to 64%. UA runs jump from ~3 to ~10 concurrent campaigns, paid spend delays months after launch, ad revenue rises from ~25% to ~30%, rewarded ads need ~$0.05 value, and top LTVs keep compounding past day 90.
AI-written summary · about
chapters (9)
- 0:00Mobile gaming growth in 2019
- 3:42Indie dev challenges
- 5:27Revenue shift 2016-2018
- 9:56Sustainable growth strategies
- 10:38Smart UA with player insights
- 13:05Optimizing onboarding
- 14:50Ad monetization metrics
- 16:37LTV growth via engagement
- 18:05Mobile gaming 2024 predictions
related talks
19mHow to Leverage Predictive Analytics to Enhance iOS Marketing Performance
18mRevealing Winning Patterns From 500+ Top Game Creatives Of 2024
23mThe unreasonable effectiveness of data for better monetisation
17mHow AI automation increases games IAP LTV by 25%
22mSuperstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
10mRedefining the UA Playbook in the new era of Mobile
43mCurated Panel: Leveraging Player & AI-Powered Business Insights – Unlocking Value For Hybrid.......
49mPanel: How User Acquisition Is Evolving In 2025.