Publishing 101: A crash course in navigating today’s mobile marketplace
summary
A compact operational playbook for indie publishers with concrete claims and tools rather than platitudes: a 15-person publishing studio with a development team in Hungary reports scaling to 40 million installs using tight funnel discipline, prioritizing LTV > CAC, aggressive creative iteration (200 ad variants), and rapid ASO/test cycles with storemaven A/B testing, Sensor Tower, Facebook, Google Experiments and attribution/analytics SDKs. Emphasis on fixing funnel leaks, optimizing first‑time user experience and geo‑specific storefront messaging.
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chapters (11)
- 0:00Intro
- 1:20About me
- 2:38The Landscape
- 3:46The Funnel
- 4:28Product Positioning
- 5:25Targeting
- 7:07Optimization
- 8:36KPIs
- 10:12Data
- 12:40Resources
- 13:20Questions
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