Getting a Publisher vs. Self-publishing
summary
Publishers describe a checklist: run a small UA test and measure retention and first‑session length, inspect in‑game behavior and monetization, and treat ASO plus conversion optimization as core work; some publishers run a 100k trial UA spend to stress‑test CPIs. Avoid hyper‑casual for long partnerships and avoid MMOs/MOBAs/RTS unless funding is millions. Steam metrics matter — ~5,000 wishlists and Kickstarter traction change leverage — and China requires a local publishing partner and ratings vary by platform.
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chapters (5)
- 0:00Start
- 1:46Introductions
- 5:53Sophia Aubry Drake
- 39:03How Do You Grow the Titles
- 49:22Would You Consider a Submission with a Very Early Playable Version but without Ua Testing
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