Independent vs Traditional Publishing on App Stores: What Can we Learn from Each Other?
summary
One panelist reports a game series reaching ~140 million downloads with ~95% organic installs from word‑of‑mouth; another scaled a hyper‑casual runner to 11M players in 2021 and raised $500k then moves to self‑publish and build own data tools. Discussion centers on concrete levers: SKAdNetwork conversion values, App Clips, App Store event cards, custom product pages and A/B tests, and tradeoffs — publishers supply scale, teams and store connections, while indies supply speed and experimental reach.
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chapters (11)
- 0:00Introduction
- 1:28Panelist backgrounds
- 5:20Independent vs traditional
- 8:52Dirty Bit’s growth
- 14:04Marketing strategies
- 16:52Innovation vs structure
- 20:22Store changes and opportunities
- 26:47New tools and features
- 29:36iOS 15 and App Store tools
- 35:38Q&A
- 38:08Advice for developers
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