~/talk

Scaling Blockchain Games: The Fundamentals

on YouTube 19m
Talkat Pocket Gamer Connects London 2022 · 2022-02-14..02-15· [game-development, blockchain]

speaker

name:ivan transic
links:none on file

resources

video:https://youtu.be/LDlgX2ypW1s
slides:none on file

summary

Argues blockchain games already show scale: 1.4 million active wallets and 100x growth year‑over‑year, with roughly half of on‑chain transactions tied to games. Recommends treating growth as a funnel—acquisition, activation, retention, monetization—while merging on-chain vs off-chain data from dozens of sources, reworking UA channels/attribution and ROAS models, and redesigning onboarding. Cites a case where funnel optimization adds $10M to the bottom line and unlocks ~$20M additional profitable spend annually.

AI-written summary · about

chapters (6)

  1. 0:00Intro
  2. 1:20About Superscale
  3. 2:45Blockchain Games Market
  4. 8:11Analyze
  5. 10:29Optimize
  6. 15:09Questions

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