Turn up the Volume: Let Your Users PlayOn With In-game Audio Ads
summary
A company sells an Odeeo SDK that detects device volume, mute state, in-game music and background apps to run short audio ads that let players continue gameplay; 150 games integrate it and the network reports 70% sound-on sessions. Reported metrics: rewarded audio replaces 30s video revives, CPMs run ~$5 standard in tier‑1 up to $15 and $20–$30 for direct deals, and studios see ~10–15% ARPDAU uplift (one case 15%). The stack includes an in‑house creative studio, synthetic voices, short‑form and spatial audio experiments.
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