Reimagining Games Advertising
summary
Industry faces less third‑party data and rising costs while a near‑3 billion player base and 1 million Facebook gaming groups demand new approaches. Meta is rolling Conversions API for direct first‑party event wiring, enables SKAdNetwork view‑through reporting for iOS14+ app install campaigns, lowers conversion thresholds (from 128 to 88) and raises ad‑account limits for app campaigns. Investing in secure multi‑party computation, on‑device learning and de‑identified aggregations. Recommended actions: own first‑party data, mix measurement (MMM + lift + attribution), diversify creatives and geos, and allow 72 hours before analysis.
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chapters (4)
- 0:00Start
- 2:29People's questions about how their businesses are using their data has pushed the industry to evolve
- 18:06Future-proof your measurement strategy
- 20:35Immediate actions to drive performance
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