What is the Future of Mobile Advertising?
summary
Panelists argue the next 12 months focus on plumbing and math not hype: mediation consolidation (MAX, ironSource, Fyber) and a move from waterfalls to header bidding and clearer revenue shares, brands push into games as OM SDK enables verification, rewarded video remains the highest-eCPM while audio and in-game billboards grow, hybrid IAP/ad splits (roughly 70/30 or 60/40 in some titles) become normal, playable ads are niche, and first‑party signals plus partners (e.g. Number8) are needed for privacy-safe targeting.
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chapters (8)
- 0:00Future of mobile ads
- 5:49Industry trends
- 15:01Hybrid monetization
- 21:44Subscription ad models
- 28:45Metaverse advertising
- 35:24Resources
- 39:21Q&A on blockchain gaming
- 46:24Closing
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