Advertising - The Driving Force of the Internet? - Part 2
summary
Panel argues advertising share shifts not disappears: subscription pays for curated or secure services while advertising still scales on mobile if creative, metrics and ad units improve. Mobile usage outpaces spend — 23% mobile traffic 10% revenue — and mobile commerce sits near 6% of brand commerce, showing conversion and site optimization gaps. Programmatic buys and RTB are lowering costs by matching remnant inventory to buyers — programmatic/RTB digests remnant inventory — and third‑party audience products like OCR as third‑party currency drive targeted value.
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chapters (9)
- 0:00Subscription models on the internet
- 1:23Ad-free social networks?
- 3:29Ad revenue to subscriptions?
- 5:15Mobile ads untapped potential
- 7:45Mobile revenue gap
- 10:33Carriers in ad data
- 12:17Ad currency and targeting
- 14:46Startups and ad costs
- 17:14Startup strategies beyond ads
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