How to grow a start up - Part 2
summary
Research shows 95% fail to meet VCs' expected ROI and 30–40% lose all investor capital, so strategies focus on customers, timing and execution. Examples include a crowdfunding campaign that asked for $65,000 and raised $500,000 for glowing plants, a hardware startup that bypasses bad VC terms and raises $2M on Indiegogo, a company that bootstrapped to $275k then later secured $15M, and a scale case that grows to €1.5B revenue in four years by prioritizing users and product‑market fit.
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