The Secret Life of Data - Part 2
summary
Company claims collect billions of records per day from web and mobile, using location plus usage to power a personalized home tab that learns over time and surfaces recommendations that can act as ads. Predictive marketing aims to infer the next product to buy chains and push product C/D/E before the user searches. Real‑time bidding runs on an exchange with ~20 millisecond RTB response windows. A Fitbit example logs 175 steps and 0.08 miles to illustrate long‑term sensor harvesting.
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chapters (10)
- 0:00Intro
- 1:44What is DLDTelAviv
- 3:38Predictive marketing
- 4:08Knowledge discovery
- 5:26Perfect marketing
- 6:10Next product to buy
- 6:55Television and offline
- 8:03The end of broadcast
- 9:03Personalized content
- 12:52Internet of Things
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