Social Media - Did We Reach the Summit? pt.1
summary
Social media reveals truth fast — an Instagram clip exposes Beyoncé lip-syncing, showing speed of verification. Businesses use social data to hire, market and sell, LinkedIn hosts 30,000 long‑form posts and Facebook’s mobile ad revenue surges tied to app‑install ads. Global ad spend is $573 billion, the App Store lists 1.3 million apps, and Tesco’s loyalty card early data work proves targeted offers convert. Users accept personalized ads if data isn’t misused and relevance replaces blanket interruption.
AI-written summary · about
chapters (5)
- 0:00Start
- 1:17How Has Social Media Changed Business in the Last Decade
- 3:09Use Social Media to Market
- 5:54Are We Reaching a Point of Social Media Fatigue
- 18:45Value Creation
related talks
32mInternet Trends
23mKeynote: Digital Psychometrics and it's Future Effects on Technology
15mThe Secret Life of Data - Part 2
37mDecoding Talents - Companies in Transition
35mFireside chat: Digital IQ and marketing big data
26mThe Need for People Based Measurement
39mLet the Games Begin
56mWelcome to the Machine