~/talk

From Big Bird to Gangnam Style pt.1

on YouTube 18m
Talkat DLD Tel Aviv 2014 · 2014-09-16..09-17· [ux-and-product-design]

speakers

name:Lewis Bernstein
links:none on file
name:Bryant Chou
links:none on file
name:Hanan Laschover
links:none on file
name:Uri Levanon
links:none on file
name:Rene Rechtman
links:none on file

resources

video:https://youtu.be/BWt-vPlxqNw
slides:none on file

summary

Panel shows how TV moves from broadcast to platform-driven video: a nonprofit builds curriculum-tested segments that persist 45 years and reshape social representation, a micro-MCN prototypes genre channels on YouTube, a startup-turned-Maker scales to 9–9.5 billion monthly views with 72% global traffic, sells to Disney for near-$1B and opens local offices, and an indie publisher turns digital shorts into an HBO series. Concrete tools: YouTube MCNs, localized offices, cross-platform production; outcomes: massive global reach and TV deals.

AI-written summary · about

chapters (5)

  1. 0:00Welcome
  2. 3:57Panelists
  3. 8:55Sesame Street’s legacy
  4. 11:47Maker Studios’ expansion
  5. 15:00Vice’s multimedia empire

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