Show me the funny: Tips for comedy on social
summary
Claims that short, sharply-edited social pieces reliably out-perform long ones, with Twitter as a training ground for trimming and timing; practical tools include tweets, Facebook videos, GIFs and an “evidence board” cloud of associations used to mash up ideas. Examples: a Lance Armstrong tweet that landed early attention, a Samuel L. Jackson dog image, the Deadpool title sequence as a model for surprise and build, Channel 4 branded posts and a West Ham fan photo remixed into pizza/fish/gag props to show brevity, specificity and audience engagement.
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chapters (13)
- 0:00Introduction and background
- 2:08Show me the funny
- 3:35Elements of surprise in comedy
- 5:50Brevity and clarity in jokes
- 7:16Strong openings and structure
- 8:44Setup and payoff in jokes
- 10:29Specificity and human truth
- 11:59Observational humor and mashups
- 13:43Building the comedy curve
- 15:31Keeping engagement high
- 17:47Combining jokes effectively
- 18:51Final example and takeaways
- 19:55Golden rules of comedy
