Going global in 30 days

on YouTube ↗15m

" summary

Built clickable tools that turn Facebook profiles into custom fan pages and fake album covers, scaling 30 fan sites to 35,000 and prompting shares that reach 80 million people. Uses a lean agile loop—hypothesis, low‑cost test, data pivot—running 50–300 content variants nightly and A/Bing via dark posts on Facebook. Tests over 5,000 creative variations in 30 days produce 1,000,000 followers across 100 countries, with follow-up strategy focused on tested headlines, formats and paid optimization to sustain reach.

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" chapters (10)

1. 0:00Introduction to audience growth
2. 1:05Working with top celebrities
3. 2:51Leveraging brand advocates
4. 5:04Scalable fan programs
5. 6:18Corporate testing methodologies
6. 7:49Personal scaling experiment
7. 8:56The agile testing process
8. 10:39Achieving global results
9. 11:51Engaging the new audience
10. 14:17Conclusion and takeaways