Tech and toys
summary
Mattel shows a shift to a platform mindset that reuses tech across products, using vision recognition, augmented reality and RFID to turn Hot Wheels tracks into digitally enhanced races while keeping price points low; SuperAwesome supplies privacy tools and design patterns like responsibility by design and anonymous browsing for kids as laws push ages toward 16; claims include 10k/14k/50k new kids online per country per day, 70% of under‑3s using tablets, extensive in‑home and lab testing, and a planned bug bounty program.
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chapters (9)
- 0:00Intro
- 1:38SuperAwesome
- 7:25Digital enhanced play
- 9:33Delivery plan
- 10:50Platform mindset
- 12:40Digital privacy
- 14:50Privacy for kids
- 15:53Mattels approach
- 17:29Bug bounty
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