Creating augmented & mixed reality applications for the auto industry
summary
Agency reports 125,000 hours and 100+ mixed reality projects for automotive work and shows a running pipeline: Unity for cross‑platform deployment, HoloLens and Tango for HoloLens volumetric review, ARKit/ARCore later, CAD-to-polygon decimation tools, and NFC calibration plus Tango tracking for precise overlays (NFC calibration). Case work includes LA Auto Show 2016 with Honda and Lego (kids’ designs shown life‑size), a Nissan dealership Star Wars AR campaign that boosts retention ~70%, an in‑car VR pilot using vehicle telemetry, and a Hot Wheels BLE/OTA mixed‑reality toy.
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chapters (7)
- 0:00Introduction to Trigger
- 2:08MR in the Auto Industry
- 8:40Honda Concept Case Study
- 22:27Nissan Marketing Campaign
- 30:56In-Car VR Experiences
- 37:05Hot Wheels MR Racing
- 44:00Conclusion and Takeaways
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