Shifting gears: How to win with AR
summary
Panel compares concrete pipelines: Unity + Vuforia (image, model target, cylinder and user-defined targets) for cross‑platform delivery; one ongoing BMW Mini project runs on an iPad Air 2. Emphasis on prototyping in Unity, MVP iterations, testing with naive users (kids), and minimizing variables. Technical gaps named: no reliable fully dynamic occlusion, Hololens rendering limits, battery life. Future building blocks listed: WebAR, glTF/USDZ interchange, better device SLAM and lighting estimation to make virtual objects feel truly in the world.
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chapters (11)
- 0:00Intro
- 1:52Why AR
- 5:18Best Practices
- 9:07AR affordances
- 15:06Future technologies
- 19:54Before Engine
- 23:33Before AR
- 26:30AR in Automotive
- 31:20User Experience
- 35:05Prototyping
- 37:45Technical challenges
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