Can a company be a force for more than just profit?
summary
Pledge 1% offers a concrete pledge model: companies commit 1% of time, product, profit or equity and get free playbooks and a concierge to implement it. The movement reaches 5,000 companies in 100+ countries, grows ~150%/year and has ignited over $500M of new philanthropy. Examples: MediaMath sets three volunteer days and funds an eyesight surgery per 20 campaigns; Atlassian donates days off, payroll micro-donations to Room to Read, and a foundation; many startups route product features to first responder and nonprofit uses.
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chapters (7)
- 0:00Introduction and welcome
- 0:32What is Pledge 1%
- 2:59Member experiences and impact
- 7:17Philanthropy as enterprise strategy
- 10:07Benefits of starting early
- 13:39Building culture and momentum
- 16:07Key takeaways and call to action
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