The new generation of sports entertainment
summary
WWE reports 900 million followers across platforms, pushes 600 hours of short-form content a year, runs a streaming service with 2 million subscribers, and sells a 70,000-seat Saudi event under a 10-year deal; VR/AR experiments and mobile games funnel new fans to long-form TV where 70% of viewers are outside the U.S. DraftKings builds on a modern tech stack, expands into Australia as its fifth country in two years, scales headcount ~75%, launches simpler pick'em games and a DK Live hub and ingests sports data like NASCAR telemetry to power new contests.
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chapters (13)
- 0:00Intro
- 1:45Who are your customers
- 2:43How do you keep your community engaged
- 4:17How did you get started
- 5:26Expansion strategy
- 6:49Lessons learned
- 7:51The ideal employee
- 8:55WWE in Saudi Arabia
- 11:25Traditional vs nonlinear media
- 12:56The future of DraftKings
- 13:55The future of WWE
- 15:18VR and AR
- 16:14Emerging technologies
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