The changing face of online media
summary
Digital publishers report concrete wins: branded content and premium mobile formats lift CPMs to multiples of the old $5 baseline, and publishers capture TV ad dollars from a $59 billion US market aimed at ~40 million college‑educated millennials. Products launched include a Facebook Messenger bot built by a seven‑person SWAT team with a three‑month traction test, a Hyper acquisition and Apple TV channel that is trending, and a growing conferences business. branded content growth three‑month SWAT experiments
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chapters (9)
- 0:00Introduction and optimism
- 2:33Digital media growth and trends
- 7:09Quality content and virtuous cycle
- 10:01Off-platform publishing challenges
- 12:30Platform power and scrutiny
- 14:38Expanding media business models
- 15:22Video’s explosive growth
- 19:17Business agility and adaptation
- 21:23Future challenges ahead
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