The Hidden Secrets of Social Media and Viral Advertising
summary
Describes concrete viral tactics: early stunts (Nike “Sweatshop” prank, Rejection Line, “Black People Love Us”) that landed on Today, People and the New York Times; built BuzzFeed with reaction buttons (LOL/OMG/cute), an add‑yours overlay tool, and a unified CMS for branded posts (Coca‑Cola, GE, LivingSocial). Claims: measure success by a viral lift metric (red = shared traffic), examples: a Basset Hounds post with ~40,000 likes, a rally photo driving a million visitors, and BuzzFeed reaching ~12 million uniques.
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chapters (6)
- 0:00Introduction to viral secrets
- 2:50From fun to useful media
- 8:11Social vs information platforms
- 11:38User reactions drive sharing
- 13:26Social advertising strategies
- 15:54Key takeaways for viral growth
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