Stephan Spencer interviewed at Web 2.0 Expo San Francisco 2011

on YouTube ↗04m

" summary

Google Instant increases SEO importance because autocomplete surfaces more popular, more competitive terms that sites must chase, while social media functions as a distinct amplification channel for link bait and visibility rather than a replacement for web search. YouTube ranks as the number two search engine, local listings (Google Places) are now interleaved with organic results requiring different optimization rules, and mobile shifts toward voice interfaces and augmented reality overlays.

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