~/panel

SEO and the Future of Search

on YouTube 41m
Panelat Digital Marketing Europe 2025 · 2025-03-18..03-20· [web-platform, large-language-models]

speakers

name:Anni Salo
links:none on file
name:Georgia Tan
x:silvina_nunez
name:Nikolaj Mogensen
x:nrmogensen
name:Stefan Chiriacescu
links:none on file

resources

video:https://youtu.be/0DUepPl-_Zc
slides:none on file

summary

Panel claims free product listings and product-first Google shopping shift search behavior, cites 20% increase in Google searches (2024) versus modest ChatGPT share, and recommends concrete tactics: implement FAQ/Q&A content ranks quickly and structured rich data, scrape Reddit for topic signals, feed product data into APIs and use AI to generate descriptions (reportedly doubling output to ~1,000 words/hour), connect GA4 to AI tools for automated insights, and prioritize where actual customers search.

AI-written summary · about

chapters (15)

  1. 0:00Introduction
  2. 2:36Current state of search engines and SEO
  3. 7:15Search behavior changes
  4. 11:50AI search versus traditional search
  5. 15:22Platform-specific search strategies
  6. 19:14Content strategies for AI and LLMs
  7. 24:31FAQs and Q&A content in SEO
  8. 25:33Q&A
  9. 27:22Market share shifts between Google and AI
  10. 29:53Customer behavior focus
  11. 30:13Voice and multimodal search strategies
  12. 30:54Reddit and AI search rankings
  13. 33:05Paid results in AI search
  14. 37:38AI tools for SEO automation
  15. 40:10Closing remarks and key takeaways

related talks

~/search
type to search 6,249 conferences, 138,987 speakers and 185,172 talks
~/help
cmdctrl k
search every conference, speaker and series
/
focus the filter search
h
home
c
conferences
s
speakers
e
series
t
light / dark — the status bar button does the same
?
this help
esc
close this, then clear every filter — or just the search, while you are typing in it

Ignored while you are typing. Pages without a filter rail have no search to focus.