A Step-By-Step Website Localization Process
summary
Defines localization as more than translation and gives step by step choices: market research criteria, content inventory templates via a QR code, and concrete URL tradeoffs like subdirectories vs ccTLDs with costs and SEO consequences. Recommends CAT features and names SmartCat as a starter, contrasts workflows and endorses machine translation plus human editing for lower‑priority pages while reserving full human QA for core pages. Claims March 2025 AI paraphrasing often alters meaning so use it for pre/postprocessing not raw publish.
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chapters (12)
- 0:00Website localization intro
- 1:10Beyond translation
- 4:24Localization planning
- 8:15Content prep and inventory
- 10:01URL structures and tools
- 13:20Workflow and resources
- 16:59Machine translation and editing
- 19:08AI in localization
- 20:54Multilingual SEO
- 23:01Testing and quality assurance
- 25:16Social media localization
- 27:08Q&A
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