New Dimensions of Customer Loyalty and Engagement: Discover Mobile Wallets
summary
Claims that Apple Wallet and Google Wallet become full marketing channels with no app build and actual demos showing a landing-page flow that issues cards via URL email SMS or QR and populates dynamic fields that update in real time. Explains setup cost as a developer license ~$100/year and says wallet pushes appear on the lock screen with priority notifications and geofence triggers (up to 10 locations per card) — presented as working automation, lower than ~1% of app-build cost.
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chapters (10)
- 0:00Introduction
- 2:57Customer data platform basics
- 8:59Loyalty program history
- 19:46Mobile loyalty app costs
- 22:17Mobile wallets introduction
- 25:34Mobile wallets engagement
- 26:20Mobile wallet integration setup
- 27:27Live demo and QR codes
- 31:27Push notifications and location
- 36:36Q&A
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