AI + Your Data = Great SEA Results
summary
Shows concrete wins: uses Chat GPT and custom GPTs for ad copy and bulk spreadsheets, Vertex AI and Feed gen to enrich product feeds, Google Vision API + Gemini to tweak images, and a Google Ads script tied to the OpenWeather API that flips campaigns and adjusts bids. Analysis finds temperature-sales correlation, the script saved over 30 manual hours a year and reroutes spend into media, producing ~20–30k additional revenue and measurable uplift in conversions.
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chapters (23)
- 0:00Introduction
- 3:35Basic AI for targeting
- 5:20Generating ad copy with AI
- 6:45AI data analysis for marketing
- 12:10Automating bidding with AI
- 15:00Tracking for AI-driven PPC
- 18:56Google Vision API
- 20:23AI agents in PPC
- 22:30Vertex AI for feeds
- 23:32Open-source AI for Google Ads
- 24:56Sentiment analysis for ads
- 25:59Predictive conversion scoring
- 28:29Starting with AI in PPC
- 29:11Q&A on AI adoption
- 30:56Convincing teams on AI
- 31:19Google Ads scripts with AI
- 32:01AI regression analysis
- 32:46AI in regulated industries
- 34:08Legal compliance for AI
- 35:12Favorite AI tools
- 35:54Client disclosure for AI
- 37:17Pricing AI services
- 38:02Q&A on AI data input
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