How to Add Gamification to Your Email Marketing Strategy
summary
Claims that gamification lifts email ROI by 300% and boosts brand awareness, backed by case numbers like a wheel-of-fortune 20% lift and thousands of user-drawn Christmas cards returned. Walks through concrete builds: scratch cards, quizzes, memory and puzzle games implemented with CSS checkbox/radio tricks for compatible clients, AMP for Gmail for real-time forms and carousels, and HTML fallbacks that redirect to landing pages for Outlook. Describes time cost (weeks per bespoke game) and a library of reusable Stripo modules that cut development to seconds.
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chapters (8)
- 0:00Gamification in email marketing
- 3:20What gamification means
- 9:09Six gamification categories
- 18:12Live demo: interactive emails
- 24:16Challenges in gamification
- 29:01Technical solutions for interactivity
- 33:02Free gamification tools
- 34:26Q&A: B2B & deliverability
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